Easterns Blog

Easterns Automotive Group is back again with another Throwback Thursday clip of the week. Starring in the Easterns commercial this week is the one and only actor and comedian, John Witherspoon. John aka ?Pops? is most known for his roles in the Friday movies, The Wayans Bros (television show), and The Boondocks (television show). A fun fact is that John is the only person to have roles in all three of the Friday films. He has one of super funny yet distinct voices that anyone can recognize when they hear it.

We caught up with Joel Bassam (The Director of Marketing at Eastern Motors) to discuss this particular clip. ?It was only right to have John on board for the Easterns jingle. He was a perfect fit and everyone loves him. It?s evident that he added a touch of fun to the Easterns brand.?

This commercial is an example of one of the few times that Easterns branched out from their typical athlete commercials. This was definitely great to showcase another side of the brand and smart to attract a different demographic that may not have been familiar with Eastern Motors. At Eastern Motors, your job is your credit!